The merchant's problem in Libya
A Libyan merchant who wants to sell online faces a payments landscape with no single dominant method. Customers pay with bank cards and with a set of local Libyan payment providers, each with its own integration, its own settlement behaviour, and its own paperwork. For one merchant to accept them all means becoming a systems integrator instead of a shop.
Integrate once, for everyone
MyPay's answer is aggregation: the platform integrates the bank-card rails and the local providers once, and merchants connect to MyPay alone. One onboarding, one dashboard, one settlement relationship, every payment method behind it.
The merchant-facing surface matches how businesses actually sell: hosted payment pages, shareable payment links for social-commerce sellers, a WooCommerce plugin for web shops, and APIs for teams building their own checkout.The long tail of merchants needs the link; the growing ones need the API; a gateway has to serve both without splitting into two products.
Why aggregation is the durable position
Payment methods change. Providers rise, merge, and disappear. In an aggregation architecture that churn happens on one side of the platform, invisible to merchants: a provider swap is an integration change, not a thousand merchants updating their checkout. That asymmetry is the gateway's moat.
AppDevs engineered the platform for MyPay: the gateway core, the merchant tools, and the admin console the operating team runs, delivered as a product MyPay owns and directs. Aggregation is only a durable position if you own the aggregator.